7 in 10 people feel empowered, motivated, or confident after learning something new from a YouTube video. Related Content A new way to think about online video’s role in the purchase funnel 3 viewer behaviors we saw play out on YouTube in 2018 Related Data In the U.S., interest in videos related to stress management is rising, with watch time rising over 60% YOY. In Brazil, the hours of content uploaded from YouTube channels has grown by 50% between 2017 and 2018. In France, the hours of content uploaded from YouTube channels has grown by over 175% between 2016 and 2017. Relevant video ads get 3X the attention compared to the average video ad. 70% of millennial users watched YouTube in the past year to learn how to do something new or learn more about something they're interested in. 39% of millennial users say YouTube has helped them see the world differently or go through life-changing moments in the past year.
