People around the world are turning to YouTube to find their niche

Watch time of "new recipes” videos in Canada has increased 140% in the last year.

Watch time for “makeup transformation” videos in Canada has increased over 80% in the last year.

Watch time of “keto diet” videos in Canada has increased 320% in the last year.

People are using YouTube to learn about home renovation, with watch time increasing over 200% in the last year.

Watch time for beauty YouTuber videos has increased over 75% in the last year.

Interest in “cooking tips” videos in Australia is on the rise, with watch time increasing by 60% over the past year.

Watch time for baking-related videos in Indonesia more than doubled YOY in 2019.

Watch time for finance-related videos in Thailand has more than quadrupled YOY in 2019.

Watch time for gardening-related videos in Vietnam has increased 90% in the last year.

Watch time for comedy videos has grown over 60% in the least year.

Watch time for wildlife videos in Canada has increased over 60% in the last year.

Watch time of boxing-related videos in the U.K. grew over 90% YOY

YouTube viewers in Germany watched over 60 years of Dirk Nowitzki videos during the first six months of 2019.

YouTube viewers in Germany watched over 5000 years of “cuisine” videos during the first six months of 2019.

Watch time of Women’s Rugby Union videos in France grew over 200% YOY.

Watch time for sports highlight videos in Australia has increased over 80% YOY.

Watch time for soccer-related videos in Vietnam has increased over 140% in the last year.

Watch time for tourism-related videos in the Philippines has increased over 90% in the last year.