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91%

of YouTube music users who have made music-related purchases in the past year have watched a related YouTube video beforehand.

Ipsos, U.S., Base: Among all respondents, U.S. (n=1,975), U.K. (n=1,009), Canada (n=1,108), 2018.

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40 years after video killed the radio star, YouTube is transforming music. Here’s what brands need to know

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