0:16
Simone Giertz, Inventor: It's fun to think that people might watch my videos on a TV screen.
0:19
I mean, the bigger the screen, the bigger the honor.
0:21
But generally it also means the bigger distance
0:23
between you and your audience.
0:26
But with YouTube on TV screens,
0:29
I can still keep that close engagement with my viewers.
0:33
It definitely makes it more of a social experience watching YouTube
0:37
on TV screens because it's hard to gather around a smartphone.
0:39
And I think it's pretty simple,
0:42
like watching YouTube offers something that TV doesn't.
0:45
And it's a new way of consuming and engaging
0:46
with the content that you love.
0:51
James Hobson, Hacksmith Industries: When someone's watching on the big screen,
0:54
it's only natural that people are going to come together to watch.
0:56
And since we do tons of projects from pop culture,
0:59
our videos really do span generations because the parents who saw
1:02
the original movies in theaters or read the original comics,
1:04
well, they end up bonding with their kids over our videos
1:06
that we based off of those things.
1:09
It's so cool to think that people can share a bit about themselves,
1:13
their passions with others just by watching videos on the TV screen.
1:21
Renée, Gothamista: So my channel on YouTube is very focused on a specific topic, skincare,
1:24
and you don't get to see a lot of people you trust
1:26
talking about skincare on TV.
1:28
And, you know, I really think that it's important
1:31
that people see themselves reflected in what they watch on TV.
1:34
I realize mainstream is whatever you want it to be.
1:36
It just has to be something you value.
1:40
You won’t always find that kind of niche content on TV.
1:46
Laurie Shannon, The Icing Artist: We have definitely been seeing more and more people
1:47
watch our content on bigger screens
1:50
and at the same time our engagement is the highest it has ever been.
1:53
It is really reassuring that when you do switch
1:55
to a bigger screen that you still have that authenticity
1:57
that everybody loves about YouTube.
2:00
I find I'm watching so much YouTube on TV these days.
2:02
It's so nice to spend the time together as a family
2:05
and watch that great quality content on the big screen.
2:10
Becky Wright, The Sorry Girls: We have noticed that a lot more of our audience
2:13
is consuming our content on a TV.
2:15
We know this because we get it in comments
2:19
and we see stories that we’re tagged in of people's pets watching us.
2:21
Kelsy MacDermaid, The Sorry Girls: I know some of our audience likes to watch our videos on the go,
2:24
but I also know that we have a huge, growing demographic
2:27
of people that save our videos until they get home from work,
2:30
or until they really have a break to sit back,
2:34
put the content on the TV and enjoy it, which makes me so happy.
2:37
It's like we're part of their day or part of their week.
