CuriosityStream combined TrueView for action ads with Customer Match and reduced its cost per acquisition by 12%. Appears In Why it’s time for search engine marketers to become video marketers Related Content Brand marketers: Just sitting on your video performance metrics won’t get you far Finding the right time: How leading marketers redefine moments of assistance Putting the ‘view’ in view-through conversions Related Data Watch time of shopping videos with “sale” in the title increase by over 400% in the past year. > 33 % of shoppers say that they have purchased products they discovered on YouTube. Watch time for videos has increased over 270% in the last 12 months. Watch time has grown by double digits across content that connects users to their personal interests. Watch time for wildlife videos has increased over 40% in the last year. Tech shoppers who use online video to inform their decision-making spend 21% more on tech devices than shoppers who don’t use online video.
