How much do you know about EDM, or electronic dance music? Whether it's a lot, a little or none at all, you'll want to tune in to this profile of EDM fans. What you see might just surprise you: For example, while millennials under 25 view the most EDM content on YouTube, older audiences are becoming increasingly interested as well. And it turns out that EDM fans are more likely than their peers to be online, engaging in tech-savvy behaviors such as buying music online or following a brand on a social network. See how fans are increasingly turning to YouTube to learn more about music genres such as EDM and the opportunities this creates for brands.
The Biggest Music Genre You've Never Heard Of
January 2015
Others are viewing
Marketers who view this are also viewing
-
InfographicInfographic
Top 3 Tech Trends Marketers Should Watch in 2015
-
ArticleArticle
Gamers on YouTube: Evolving Video Consumption
-
Case StudyCase Study
New Balance Races Past Pre-Order Goal With YouTube TrueView and Google Lightbox Ads
-
Case StudyCase Study
Toyota Drives Engagement With First +Post Ads Campaign
-
VideoVideo
Gillette Wins With a Digital-First Approach for Gillette BODY
-
InfographicInfographic
4 new moments every marketer should know