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Tech shoppers who use online video to inform their decision-making spend 21% more on tech devices than shoppers who don’t use online video.

Google/LRWGreenberg, U.S., Consumer Electronics Path to Purchase Study, Base: consumers who have purchased (in the past three months) or intend to purchase (within six months) consumer tech products, n of 2,243 survey respondents and n of 1,499 clickstream panelists, Aug. 2019.

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