190 % increase YOY in uploads of haul videos with “sustainable” in the title. Appears In YouTube viewers are going green. Here are 3 things marketers need to know Related Content 4 ways brands are following viewers’ passions — and getting results The way people are watching video in the living room is changing. Here’s how 3 behavioral and cultural shifts we’ve seen on YouTube — and what they mean for your marketing Related Data Watch time for “makeup transformation” videos has increased 110% YOY. Watch time for “workout routine” videos has grown over 50% in the last year. Watch time for “makeup transformation” videos in Canada has increased over 80% in the last year. Watch time for beauty YouTuber videos has increased over 75% in the last year. 130 % Watch time of “home workout” videos on YouTube in Canada has increased 130% in the last year. 13 X increase in views of haul videos.
