Sunrun is a pioneer in residential solar service. With their new YouTube campaign, they produced a fun concept to improve awareness of their brand and services. To measure the results, they used Google's Brand Lift solution, and they were able to get real-time feedback on their campaign.
Goals
Build brand awareness by showing the benefits of solar panels and services
Approach
Created engaging content to pique brand interest and help uncover the value of solar service
Measured the real-time results of its TrueView in-stream YouTube ad by using Google's Brand Lift tool
Results
1.8 million views of its YouTube TrueView ad
215% increase in site visits within the target geography
101% lift in ad recall vs. the control group (measured with Google Brand Lift tool)
