Skip to Content

Sequencing 6-second ads with longer skippable ads drives significant lift across the marketing funnel, from awareness to purchase intent.

Google/Ipsos, U.S., “The Impact of Sequencing YouTube Video Ads,” n=3,000, A18–64, June 2018.

Appears In

Why great brand stories aren’t just told — they’re built

Related Content

Looking to shift brand perception? Take a personalized approach with 3 simple steps If you’re running a video brand campaign, why not gather leads too? How the CDC built an awareness campaign that spurred action

Related Data