A lot has changed for marketers over the years, but one thing remains constant: the need to connect with and move an audience in the moments that matter. Brand marketers are beginning to truly embrace programmatic buying to do just that. The challenge is, many marketers don't know where to start. To help, we're pleased to share this five-step guide to provide context and ideas for how marketers and their agencies can successfully employ programmatic buying.
Programmatic: A Canadian Brand Marketer's Guide
January 2015
Others are viewing
Marketers who view this are also viewing
-
Case StudyCase Study
Driving Sales for Retailers With YouTube's TrueView for Shopping
-
ArticleArticle
Back to Basics: Adjusting your audience strategy during times of change
-
ArticleArticle
How people decide what to buy lies in the ‘messy middle’ of the purchase journey
-
ArticleArticle
Optimize your mobile site or app
-
ArticleArticle
How AI helps video marketers move at the speed of culture
-
ArticleArticle
Meet the Privacy Power Players building the future of modern marketing