In this interview, Jim DeLash, Director of Digital Marketing at GlaxoSmithKline, talks about the pharmaceutical industry and the social movement within the digital space. He discusses the growing popularity of online video watching on sites such as YouTube, and discusses the opportunity for social media to allow companies to efficiently engage in conversation with consumers.
All of the [industry] leaders that we normally think of are doing really well, because they engage their customers in the digital space... and continue a dialogue that becomes more than a one-way, forced conversation.
Jim DeLash
