74% of moms are open to YouTube videos by brands or companies when seeking guidance across parenting topics. Appears In Modern moms on YouTube are finding their own way to parent Related Content How moms use YouTube videos: New trends and insights What women watch: Trends toward entrepreneurship, education, and empowerment on YouTube Marketing to millennial parents? Here's how they're redefining parenting for their generation Related Data In the U.S., interest in videos related to stress management is rising, with watch time rising over 60% YOY. In Brazil, the hours of content uploaded from YouTube channels has grown by 50% between 2017 and 2018. 7 in 10 people feel empowered, motivated, or confident after learning something new from a YouTube video. In France, the hours of content uploaded from YouTube channels has grown by over 175% between 2016 and 2017. Relevant video ads get 3X the attention compared to the average video ad. 70% of millennial users watched YouTube in the past year to learn how to do something new or learn more about something they're interested in.
