28%
YOY growth in total time spent streaming OTT.
Comscore OTT Intelligence, U.S., Comscore’s definition, aligned with the IAB definition, for over-the-top (OTT) is any video streamed on “a device that can connect to a TV, or functionality within the TV itself, to facilitate the delivery of internet-based video content, such as Roku, Apple TV, Smart TVs, game consoles, etc., Oct. 2016–April 2018.
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