2/3 Approximately 2/3 of the watch time for top travel videos happens on mobile. Appears In I-Want-to-Get-Away Moments: What They Mean for Travel Marketing Related Data Watch time for tourism-related videos in the Philippines has increased over 90% in the last year. YouTube is the second-largest video destination in Brazil. In a 30-day, direct-response video campaign, Hawaiian Airlines increased flight bookings by 185% and reduced cost per acquisition by 69% compared to concurrent campaigns. Watch time for “travel hack” videos has increased over 250% in the last 12 months. 50% increase in watch time of episode and movie recaps on YouTube in 2017. There has been a 65% YOY increase in watch time for the top travel-related YouTube videos on mobile devices.
