In the past six months, nearly every advertiser has had to redefine priorities and reassess budgets, to shift with changing consumer behaviours. Driving brand awareness is critical for long-term business growth, and marketers are under pressure to stretch their brand media dollars further, making efficient spending more important than ever.
In June, watch time for YouTube viewed on TV screens grew 70% YoY in Canada.1 With more people turning to digital channels like YouTube, there are easy ways to efficiently reach customers and increase ad relevance, while building your brand and sustaining business for the long-term.
Learn from best-in-class marketers at Kia Canada and EQ3, and get the digital tools that can help bring your brand to life in the Complete Guide to Awareness.
