The campaign had a 23% higher view-through rate than the average for video ads in the e-commerce industry.
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The campaign had a 23% higher view-through rate than the average for video ads in the e-commerce industry.
Google Data, U.S./Italy/Japan/Korea, Comparison to average VTR for all TrueView ads from brands in the e-commerce category, Nov.–Dec. 2017.
Watch time of shopping videos with “sale” in the title increase by over 400% in the past year.
of shoppers say that they have purchased products they discovered on YouTube.
Watch time for videos has increased over 270% in the last 12 months.
Watch time has grown by double digits across content that connects users to their personal interests.
Watch time for wildlife videos has increased over 40% in the last year.
Tech shoppers who use online video to inform their decision-making spend 21% more on tech devices than shoppers who don’t use online video.