92% of car buyers research online before they buy. Related Content 3 ways YouTube is steering the car buyer’s path to purchase How one auto retailer gets people into the store by helping them at home 3 learnings from creative teams who tackled audience-tailored video ads Related Data Watch time of “test drive” videos on YouTube has grown by more than 65% in the past two years. 64% of shoppers who watch online videos to inform their purchase say new formats like 360° video would convince them to buy a car without a test drive. Branded auto videos on YouTube grew from a 4% monthly share of views to 7% YOY. 73% of brand-owned videos are under one minute long. 64% of creator videos are over 10 minutes long. 14 X more review videos feature test drives on YouTube than any other type of auto review video.
