Reliability is the second biggest concern among potential buyers of electric cars in the U.S. Appears In 3 roadblocks preventing car-buyers from going electric Related Content Data-driven merchandising: Moving from an art to a science to reach today’s shopper How one auto retailer gets people into the store by helping them at home 3 ways YouTube is steering the car buyer’s path to purchase Related Data Mobile searches for “electric car(s)” have grown by 85% in the past two years (electric cars, best electric car, bmw electric car i8, electric car charging station, top electric cars). Battery electric vehicles (BEVs) represent less than 2% of global car sales and less than 3% of car searches on Google in the U.S., the U.K., and Germany. > 20 X The share of cost-related searches for BEVs is more than 20X that of regular car searches in the U.S. and the U.K. > 10 X The share of cost-related searches for BEVs is more than 10X that of regular car searches in Germany. Reliability is the biggest concern among potential buyers of electric cars in the U.K. and Germany. 90%+ of loyal customers still consider at least one other automotive brand in their subsequent shopping journey.
