3 in 4
smartphone owners turn to search first to address their immediate needs.
smartphone owners turn to search first to address their immediate needs.
Google/Purchased Digital Diary, "How Consumers Solve Their Needs in the Moment", representative sample of U.S. smartphone users=1,000, responses=14,840, needs=10,540; smartphone users by need type=614-940; purchasers by need type=228-763, May 2016.
100% spike in U.S. search interest for “me too” in October 2017—an all-time high.
40%+ of those interested in the topic of women’s rights are men.
110% more searches for "sexual harassment" in the past 12 months in the U.S. than in the previous 12 months.
In the last year, “me too” was searched in 196 different countries.
60+% of those interested in the #MeToo movement are U.S. men.