Leading performance agencies are 1.6X as likely as mainstream ones to shift to data-driven attribution as their primary attribution model.
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Leading performance agencies are 1.6X as likely as mainstream ones to shift to data-driven attribution as their primary attribution model.
Econsultancy and Google, Performance Agency Survey, n=396, executives at North American agencies that invested at least $8M into paid search marketing in 2017; Leading Performance Agencies (n=136) are identified as agencies who reported revenue growth for existing portfolio over 11% in H1 2018, Mainstream (n=260) identified as remainder of the sample, Sept. 2018.
Mobile searches related to financial planning and management have grown 70% over the past two years.
Mobile searches for “high yield” have more than doubled over the past two years (high yield savings, high yield cd, high yield bonds).
Mobile searches with "should I ______" have grown over 65% in the past two years, including “what should I invest in” and “should I invest in ___”.
50%+ of online investors don’t have a brand in mind when they start looking.
of potential investors spend more than an hour researching online.