CPG shoppers who said they used brand websites or mobile apps to browse or research spent 108% more than shoppers who didn’t.

Searches for the vegan skin care category have grown by 83% YOY in the U.S.

There has been a 10% increase in searches related to health care.

of people who continued to shop after Christmas week used Search for holiday-related shopping.

In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information.

of shoppers surveyed say they use Google to research a purchase they plan to make online .