35% of people who searched on their phone spent more than they expected in the store. Appears In How to make every mobile moment a brand-builder Related Content How successful businesses win consumer experiences Related Data 86% of people who continued to shop after Christmas week used Search for holiday-related shopping. In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information. 51% of shoppers surveyed say they use Google to research a purchase they plan to make online . 59% of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online. > 50 % More than half of shoppers surveyed say they use Google to discover or find a new brand. 45% of shoppers surveyed say they use Google to research a purchase they plan to make in-store.
