Mobile searches related to financial planning and management have grown 70% over the past two years.

Mobile searches for “high yield” have more than doubled over the past two years (high yield savings, high yield cd, high yield bonds).

Mobile searches for “best credit card(s)” have grown by over 70% in the past two years (best way to pay off credit card debt, what is the best credit card, best credit cards for young adults, 10 best credit cards).

Leading performance agencies are 1.6X as likely as mainstream ones to shift to data-driven attribution as their primary attribution model.

Mobile searches with "should I ______" have grown over 65% in the past two years, including “what should I invest in” and “should I invest in ___”.

50%+ of online investors don’t have a brand in mind when they start looking.