Skip to Content
88%

of consumers favor brands that provide helpful information from research to purchase. But only 47% of brands customize and serve information across the entire customer journey.

"Google/Greenberg Strategy, U.S., Google Connected Consumer, n=1200, age18–54, 2018.

Google/Brian Solis, U.S., Assistance Economy, n=308, Senior marketing decision-makers (C-Suite, VP, SVP, Director), advertising, marketing, customer experience, e-commerce, mobile, responsible for mobile website or messaging app, company >500 people, 2018."

Related Data