of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior.

Category searches for terms such as "Alaska cruises" and "best cruise lines" exceed that of any individual cruise brand by more than 2X.

In the U.S., cruise searches on mobile grew at least 5X faster YOY than those for hotel or air.

people considering a summer trip were already conducting some type of research in February.

Searches for family vacation, luxury travel, and couples travel and honeymoons grew at least 3X faster year-on-year than searches in the adventure travel and ecotourism categories.

There has been a 40% YOY increase in mobile searches for destination activities.