CPG shoppers who used search are 2X more likely to do their first search on Google than any other website.

CPG shoppers who used search are 2X more likely to do their first search on Google than any other website.

Google/Purchased, Skin care, Baby care, Pet food Path-to-Purchase, 2017 (Base - first session, first search: Skin care: US n=478; Baby care: US n=480; Pet food: US n=454)