CPG shoppers who used search are 2X more likely to do their first search on Google than any other website. Appears In What’s perfect for me? How CPG shoppers are making the best choice Related Content Ask a researcher: Why shoppers are turning to search for ideas and inspiration 3 YouTube creators explore the shopping trends inspiring today’s consumers Consumers in the Age of Assistance Related Data 66% of those early adopters use voice assistants weekly — or even more frequently — for grocery planning. 74% of people surveyed re-research a trip after completing a booking. 78% of US holiday shoppers 18+ who visited a store turned to online search prior to going 60 % Growth in mobile searches for "__ for me" in the past two years. 80% growth in mobile searches for "__ should I __" in the past two years. More than 8 out of 10 undecided CPG shoppers are considering multiple brands or don't have any brands in mind yet.
