Economic uncertainty has made Americans more discerning about how they spend. We analyzed billions of Google Search trends to identify emerging needs and behaviors, and to help U.S. marketers prepare for 2023. Here are the insights you need to know to keep pace with consumers’ rapidly changing needs.
365 days. Billions of searches. 3 consumer trends that will shape your business and year ahead
The Search trends marketing report captures what mattered most to U.S. shoppers throughout the year, with implications for how brands can meet them in 2023.
From redefining value and shifting priorities to reflecting on our identities and seeking ways to help others, people are turning to Search to answer questions big and small in uncertain times.
Explore the report
Learn what matters most to shoppers in the U.S. and move your marketing forward in 2023.
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1. Value, reevaluated
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2. Aid and allyship
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3. Revising priorities
Americans will have much to navigate in 2023. Marketers can prepare by combining tried-and-true advertising solutions with new insights and Google’s AI. By taking this “tried-and-new” approach of tested strategies and powerful innovation, teams can enable attention-worthy creativity and agility well into the future.
Advertisers who pair Smart Bidding with broad match keywords and responsive search ads can
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