Shopping insights: Understand how people around the world are shopping

of total global purchases are completed online.

of global shoppers who visited a store in the last week said they used online search prior to going into a store.

U.S. shoppers spent an average of $152 on their most recent online hard goods purchase.

U.K. shoppers spent an average of £137 on their most recent online hard goods purchase.

Brazilian shoppers spent an average of R$888 on their most recent online hard goods purchase.

U.S. shoppers made 4.5 online hard goods purchases on average in the past month.

U.K. shoppers made 5.6 online hard goods purchases on average in the past month.

Brazilian shoppers made 3.8 online hard goods purchases on average in the past month.

U.S. shoppers spent an average of $99 on their most recent online soft goods purchase.

U.K. shoppers spent an average of £49 on their most recent online soft goods purchase.

Brazilian shoppers spent an average of R$374 on their most recent online soft goods purchase.

U.S. shoppers made 4.6 online soft good purchases on average in the past month.

U.K. shoppers made 4.8 online soft goods purchases on average in the past month.

Brazilian shoppers made 3.9 online soft goods purchases on average in the past month.

U.S. shoppers spent $74 on average on their most recent online everyday essentials purchase.

U.K. shoppers spent £39 on average on their most recent online everyday essentials purchase.

Brazilian shoppers spent R$370 on average on their most recent online everyday essentials purchase.

U.S. shoppers made 6.5 online everyday essentials purchases on average in the past month.

U.K. shoppers made 6.4 online everyday essentials purchases on average in the past month.

Brazilian shoppers made 5.7 online everyday essentials purchases on average in the past month.