67% of Black consumers are more likely to interact with an ad that positively reflects their race/ethnicity. Related Content Data from: Inclusive ads are affecting consumer behavior, according to new research Related Data 68% of LGBTQ consumers are more likely to purchase from a brand with advertising that positively reflects a variety of sexual orientations. Mobile searches for “can you use” have grown by over 90% in the past two years (e.g., “can you use olive oil in brownies,” “can you use bluetooth headphones on a plane,” and “can you use a credit card at an atm”). 71% of LGBTQ consumers are more likely to trust a brand with advertising that authentically represents a variety of sexual orientations. 66% of Black consumers are more likely to return to a brand with advertising that authentically reflects their race/ethnicity. 69% of Black consumers are more likely to proactively seek out a brand with advertising that positively reflects their race/ethnicity. 65% of Black consumers are more likely to recommend a brand with advertising that positively reflects their culture.
