40% of marketers surveyed in the travel industry claim to currently use machine learning in their marketing efforts. Appears In How data, measurement, and automation can position travel marketers for growth Related Content How video helped one travel marketer convert undecided customers 3 ways the digital traveler is changing — and 3 ways marketers can keep up 4 ways to get mid-funnel impact out of your brand campaign Related Data 60% of travel marketers surveyed believe using machine learning will allow their companies to gain a competitive advantage. Mobile sites that loaded in two seconds or less had a 15% higher conversion rate than the average mobile site. 46% of people who were planning a summer trip had not decided on their destination as of February. 44% of people planning summer trips anticipate using a mix of devices to plan their vacation. Watch time for tourism-related videos in the Philippines has increased over 90% in the last year. Mobile searches for "flights to ___" have grown by over 110% in the past 2 years (flights to vegas, flights to hawaii, flights to miami).
