Travel insights: How people plan a trip from beginning to end

17% of people surveyed say they were inspired to book a trip simply because they regularly think about trips they want to take.

16% of people surveyed say they were inspired to book a trip because they had wanted to travel to a destination for some time.

16% of people surveyed booked a trip because they felt they were due a vacation.

8% of people surveyed were inspired to travel because they wanted to visit a friend or family member.

7% of people surveyed booked a trip to travel and celebrate a special event.

7% of people surveyed booked a trip because they saw a special offer or discounted price for travel to a destination.

The average traveler spends 13% of their time online conducting travel-related activities.

of people surveyed say they didn’t make a booking online when they intended to because it didn’t meet their needs.

of people surveyed say they didn’t make a booking online when they intended to because the price was too high.

of people surveyed keep visiting travel-related sites after booking.

of people surveyed re-research a trip after completing a booking.

of travelers surveyed cancel and re-book their trip after completing a booking.