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Want to be a leading marketer? Go with data, not your gut

Putting data-driven insights over gut reactions is a priority for leading marketing executives, the companies they work for, and the CEOs they report to. With the right data-management plan, marketers can gain a clear view of customer journeys across channels and devices, according to research from Econsultancy in partnership with Google.

Leading marketers make data a key part of the culture, and put it in writing.

Integration of marketing data is key to a data-driven approach.

Leading marketers break down silos, focus on transparency, and try to educate team members about marketing data.