Leading marketers embrace 3 beliefs to drive business growth

of leading marketers agree they are using KPIs to develop a single, integrated view of the customer.

of leading marketers agree they should build teams that solve for end-to-end customer experiences and journeys, across channels and devices.

Marketing leaders are 60% more likely than laggards to believe the marketing teams should own a data-driven customer strategy that supports all organizational stakeholders.

Measurement leaders are more than 2X as likely as their measurement-challenged counterparts to agree that their organization is already investing in automation and machine learning technologies to drive marketing activities.

of leading marketers who use machine learning to drive marketing activities said they were satisfied with how their KPIs inform and influence decision-making across the enterprise.

of marketing leaders investing in machine learning have shifted more than 10% of their time from manual activation to strategic insight generation.

of marketing leaders believe how companies apply their data will play a key role in their ability to thrive.

of leading marketers believe data-driven attribution is essential to understanding journeys of high-value customers.

Marketing leaders are 53% more likely than laggards to say machine learning processes data signals to help marketers better understand consumer intent.