Search interest for “my activity,” where users can manage information saved to their Google Account, like search and browsing history, has increased by more than a thousand percent worldwide.

Last year, people made 2.5 billion visits to their Google Account pages, where they can view or adjust how their ads are personalized.

Leading marketers are 72% more likely than the mainstream to invest in quality and/or volume improvments of the first-party data they capture.

Leading marketers are 1.6X as likely to believe that open access to data leads to higher business performance.

Nearly 7 in 10 leading marketers say their companies use data to support decision-making at all levels.