Return on ad spend (ROAS) varied by as much as 48% when CPG companies’ marketing mix modeling evaluated video platforms independently.

of leading marketers agree they are using KPIs to develop a single, integrated view of the customer.

of leading marketers agree they should build teams that solve for end-to-end customer experiences and journeys, across channels and devices.

Marketing leaders are 60% more likely than laggards to believe the marketing teams should own a data-driven customer strategy that supports all organizational stakeholders.

of leading marketers who use machine learning to drive marketing activities said they were satisfied with how their KPIs inform and influence decision-making across the enterprise.

of marketing leaders investing in machine learning have shifted more than 10% of their time from manual activation to strategic insight generation.