Consumer behaviour is changing quickly and people are increasingly engaging with brands in new ways. Even with the shift to digital, stores remain valuable assets — offlines sales still account for more than 80% of total retail sales.1 However, people are looking for new, convenient ways to shop this holiday season, and are researching online before visiting stores.
This year, marketing campaigns should be flexible and use automation to react in real-time to shifts in consumer behaviour — whether customers are purchasing online, in-store, or both.
Find inspiration from retailers Mark’s and Dairy Queen/dentsu X, and new consumer research to help drive local sales.
