50% of the organizations surveyed have incentives to make investments in machine learning and automation. Appears In Take the lead: New research shows top marketers use machine learning to drive growth Related Content 5 rules for winning with automated marketing Leading marketers embrace 3 beliefs to drive business growth In the age of assistance, delivering growth starts with predicting what people want Related Data 3/4 Nearly 3/4 of respondents believe their organization’s current goals would be better achieved with greater investment in machine learning and automation. > 2 X Marketing leaders are more than 2X as likely as their mainstream counterparts to say their organization is investing in automation and machine learning technologies to drive marketing activities. 66% of marketing leaders agree automation and machine learning will enable their team to focus more on strategic marketing activities. Leading performance agencies are 74% more likely than mainstream ones to use machine learning to process data signals to better understand consumer intent. > 50 % of leading performance agencies that were able to reallocate time thanks to machine learning shifted more than 30% of their time to more strategic activities. 85% of executives believe AI will allow their companies to obtain or sustain a competitive advantage.
