of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points.

of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app.

of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone when making a one-time purchase.

of smartphone users feel more favorable toward companies whose mobile sites or apps remember who they are and their past behavior.

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).

of smartphone users are more likely to browse or shop a company or brand’s mobile app because it’s easier or faster to make a purchase.