The marketing objective
Shopee is the leading e-commerce online shopping platform in Southeast Asia and Taiwan. Its customers expect experiences that make it easy to make purchases quickly and get things done. That’s why delivering a seamless experience for its users — no matter where they engage — is the company’s top priority.
To succeed in this area, Shopee needed to uncover fresh insights and pivot its strategy. For example, the team knew that people were using apps more than ever to shop, sign up for membership programs, and stay connected. They also knew that, on average, their app traffic converted 20X better than on the web. That’s why Shopee prioritized ways to make it easy for customers to shop in-app.
The approach
To deliver frictionless experiences across their mobile site and app, the marketing and product teams aligned on implementing deep links — a seamless technology that directs users to their app. Deep linking cohesively connected their webpages to their corresponding app pages, giving users a unified shopping experience.
“Deep links enabled us to connect our users to our app, where they could enjoy a better mobile shopping experience, which helped boost our traffic to [the] app and improved app conversion.”
— Kevin Guan, Regional Online Marketing Manager at Shopee
The results
In general, 90% of Shopee conversions occur in the app. Before implementing deep links, approximately 20% of shopping traffic landed in the app. Today, Shopee is seeing 50% of shopping traffic land directly in the app, which represents a staggering 126% increase in checkouts.
Take action
Ultimately, deep linking helped Shopee deliver a seamless experience that made it easy for users to shop in its app. Moving forward, it plans to continue using deep links to optimize its app strategies and drive business growth.
