The average mobile webpage takes 15.3 seconds to load.
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The average mobile webpage takes 15.3 seconds to load.
Google Research, Webpagetest.org, sampled 11M global mWeb domains loaded using a globally representative 4G connection, Jan. 2018.
People who have a negative experience on mobile are 62% less likely to make a future purchase — no matter how beautiful or data-driven your marketing campaigns are.
of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.
of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points.
of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app.
of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone when making a one-time purchase.
of smartphone users feel more favorable toward companies whose mobile sites or apps remember who they are and their past behavior.