Call extensions do more than put a phone number in the search results. They allow consumers to have a real conversation when it's most important to them. This case study looks at how click-to-call has tripled Esurance's new customer acquisition and increased call volume from mobile by almost 200%.
Goals
Reduce cost per acquisition
Drive lead volume
Increase convenience for insurance shoppers
Approach
Implemented call extensions
Results
200% increase in mobile traffic
Decreased cost per acquisition by 30%
Acquisition from mobile tripled in a year
