Consumers engage with brands that share their passions and interests, and when the engagement is really strong they become fans. We consider fans to be a brand's most powerful customers; they're advocates who are also likely to purchase with regularity. In the third issue of YouTube Insights, we share insights on developing fanship, from the types of content consumers engage with to influencing consumer behavior with YouTube advertising.
KEY TAKEAWAYS
- Turn customers into fans by aligning your brand advertising with their passions
- Give consumers choice and control over how they can engage with your brand advertising by leveraging the appropriate ad formats
- Measure your brand advertising's performance more holistically with paid, owned and earned metrics
