A series of arrows within circles points down to a globe
Power the
confidence
shift
透過Google AI從複雜的消費者行為中找出獲利之道
A slow zoom into a wall with colorful electric guitars on sale, representing the complexity of consumer decision making
做決策如今比過去任何時候都更加複雜。
在這個混雜的世界，假消息成為日常，全球性的事件更影響我們每個人，巨大的不確定性讓我們更難對決策充滿信心。

我們想要對自己的決策更加篤定。

在亞太地區有超過70%的消費者，希望可以感受到自己已經盡責且花費足夠時間研究，以做出正確選擇。1

An up arrow transitions into a pie chart indicating how over 70% of consumers want feel they have done sufficient research to make a confident purchase decision

An up arrow transitions into a pie chart indicating how over 70% of consumers want feel they have done sufficient research to make a confident purchase decision

An up arrow transitions into a pie chart indicating how over 70% of consumers want feel they have done sufficient research to make a confident purchase decision

An up arrow transitions into a pie chart indicating how over 70% of consumers want feel they have done sufficient research to make a confident purchase decision

為了實現這個目標，我們需要縮短信心差距。
在有自信地做出決策前，這是人們在想知道與知道之間的落差。
有鑑於現今的不確定性，縮短落差可能更加費力。

A river transitions through a question mark and an arrow icon into a person in the woods, representing a consumer closing the confidence gap and arriving at a confident decision

A river transitions through a question mark and an arrow icon into a person in the woods, representing a consumer closing the confidence gap and arriving at a confident decision

A donut in a box between two empty plates with crumbs, representing how 1 in 3 consumers across India and SEA decided not to buy a brand due to a lack of confidence in their choice
A donut in a box between two empty plates with crumbs, representing how 1 in 3 consumers across India and SEA decided not to buy a brand due to a lack of confidence in their choice
A donut in a box between two empty plates with crumbs, representing how 1 in 3 consumers across India and SEA decided not to buy a brand due to a lack of confidence in their choice
被困在落差之中可能會讓我們及生意付出代價。
1 in 3
消費者會因為焦慮或不確定自己的選擇，而決定不購買正在考慮的品牌。2
下面6種線索，能幫助我們增加消費者的信心。3
A right-pointing arrow and a globe placed beside a logo of Google Search, the most trusted online platform that APAC consumers rely on for information
重要的是，令人信賴的平台是第7個信心線索。
Google 搜尋是人們所信任平台中的第一名，也是亞太地區消費者搜尋時的首選。4
備受信賴的平台對於增加信心至關重要。
觀眾甚至認為 YouTube 上的廣告比其他影音及社群媒體平台更值得信賴、可信及誠實。5
有了正確的線索，就能
增加信心 。
當對的提示以對的形式，出現於消費旅程的最佳節點與最佳時刻，人們便會從疑惑轉為了解，並做出有自信的決定。

An aerial view of the sea transitions through a smiley and an arrow icon to a person canoeing, representing how the strategic placement of confidence cues in the purchase journey can empower confident decisions

An aerial view of the sea transitions through a smiley and an arrow icon to a person canoeing, representing how the strategic placement of confidence cues in the purchase journey can empower confident decisions

據此帶來成長與利潤。
亞太地區的消費者，若於購買前對自己產品選擇有信心，其再次購買該產品的可能性高出近20%。6

A pie chart transitions from 0% to 20%, representing how consumers who are confident with their choice prior to making a purchase are 20% more likely to repurchase

A pie chart transitions from 0% to 20%, representing how consumers who are confident with their choice prior to making a purchase are 20% more likely to repurchase

A pie chart transitions from 0% to 20%, representing how consumers who are confident with their choice prior to making a purchase are 20% more likely to repurchase

A pie chart transitions from 0% to 20%, representing how consumers who are confident with their choice prior to making a purchase are 20% more likely to repurchase

為了推動這樣的轉變，需要更強大的技術、規模和速度。
以正確的形式、時間，一次性地針對眾多客戶，分析無數個消費旅程並即刻預測購買途徑、凸顯其正確的線索，的確有其必要。
這是Google AI為了增加信心的所作所為。
由AI輔助的Google廣告讓您辨識什麼是最有幫助的洞察，協助您預測最具價值的客戶，產出最相關的內容，以有效率且具規模的方式驅動轉換。
為此，您需要更有效的衡量工具。
為了更安全且正確的衡量客戶如何與您接觸互動，第一手且經同意的數據能透過Google AI被觸發且驅動成效。
由Google AI驅動的廣告，能幫助您提升利潤。
由Google AI強化接觸成效的影片觸擊率廣告，能將CPM降低16%，並提升接觸範圍至44%。7
使用最高成效廣告活動 的廣告主能在相當的每次行動成本之下，平均增加超過18%的轉換率。8
lower
CPM
more
reach
more
conversions

Pie charts showing the impact of AI-powered ads in driving profits: Optimized video reach campaigns deliver 16% lower CPM and 44% more reach. Performance Max drives 18% more conversions.

Pie charts showing the impact of AI-powered ads in driving profits: Optimized video reach campaigns deliver 16% lower CPM and 44% more reach. Performance Max drives 18% more conversions.

Pie charts showing the impact of AI-powered ads in driving profits: Optimized video reach campaigns deliver 16% lower CPM and 44% more reach. Performance Max drives 18% more conversions.

Pie charts showing the impact of AI-powered ads in driving profits: Optimized video reach campaigns deliver 16% lower CPM and 44% more reach. Performance Max drives 18% more conversions.

準備好讓AI助您一臂之力了嗎？

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[了解如何增加消費者信心]
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關於 零售
關於 旅遊
了解 衡量成效
By:
Rohini Bhushan
Senior Product Marketing Manager, Google APAC
Editor:
Lijie Huang
Senior Editor, Think with Google APAC
Writer:
Shuang Ang
Production lead:
Carmen Leong
Design & Animation:
PHQ (Agency)
了解 YouTube