Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week The measurement of success: How one Finnish brand swaps old electronics for a sustainable future It is World Nature Conservation Day on Sunday, and the need for preserving the environment for future generations continues. It's a mission Swappie know well, as they share their aim of ensuring people purchase refurbished smartphones over new ones - with a little help from marketing mix models. Feature of the week The measurement of success: How one Finnish brand swaps old electronics for a sustainable future It is World Nature Conservation Day on Sunday, and the need for preserving the environment for future generations continues. It's a mission Swappie know well, as they share their aim of ensuring people purchase refurbished smartphones over new ones - with a little help from marketing mix models. Consumer Insights Central Eastern Europe Article Article Fun first, deals later: How Central and Eastern Europeans shop this peak season Nordics & Benelux Collection Collection YouTube highlights from Northern Europe Global Article Article Retail Guide: Understand customer mindsets to make every holiday connection count Europe, Middle East & Africa Article Article Travel trends 2024: Affordable luxury, the great rail escape, and summer of sports Europe, Middle East & Africa Article Article Confident consumers do more than buy. They lift metrics that matter Global Article Article Retail Guide: Lean into AI to engage and convert customers across the funnel Global Article Article Retail Guide 2024: Connect with customers throughout their increasingly complex journeys Nordics & Benelux Case Study Case Study Thinking outside the toolbox: How Norwegian DIY retailer Obs Bygg, converts video viewers into customers Marketing Strategies & Innovations Nordics & Benelux Interview Interview Computer scientist Anne-Marie Imafidon: “A diverse STEM workforce leads to more inclusive AI development” United Kingdom Article Article How brands can connect with 3 types of British fans this summer Nordics & Benelux Case Study Case Study Inside Heineken’s social swap experiment to tackle gender bias Nordics & Benelux Case Study Case Study The "Did Somebody Say..." effect: How Just Eat Takeaway.com uses branding to boost sales Global Article Article AI for marketing: How to set your business up for success Nordics & Benelux Report Report What top retailers in Northern Europe can still teach us about omnichannel in 2024 Global Perspective Perspective There’s a perception that AI is going to threaten the very nature of creativity. Here’s why I disagree Nordics & Benelux Article Article What’s trending: 2024’s most loved articles and what they teach us for peak season planning In-Depth Reading Central and Eastern Europe Delve into trends rising alongside CEE, new consumer behaviours, technologies, perspectives, and stand-out marketing strategies. 9 Collections Middle East & North Africa Be inspired by consumer insights, trends, AI-powered solutions, and inventive strategies from across the growing MENA region. 11 Collections Nordics & Benelux Enjoy barrier-breaking insights, innovative strategies, AI-powered solutions, and much more from a welcoming, forward-thinking region. 12 Collections Sub-Saharan Africa Explore Africa’s most innovative brand solutions bringing fresh perspectives on consumer trends, AI, and the future of marketing. 7 Collections United Kingdom Elevate your marketing with the latest case studies, consumer trends, strategies, and thought leadership from across the U.K. 15 Collections Search Insights Dig into Google Search insights and trends from across EMEA to get closer to your customers and be ready for what’s next. 5 Collections YouTube Effectiveness Dive into YouTube ad effectiveness research from across EMEA, and find out how other brands are innovating with online video marketing. 5 Articles Privacy & Trust See how companies across EMEA are taking steps to protect user privacy, as well as build and maintain trust regarding the use of their data. 5 Collections Tools Insights Finder Go beyond demographics to find who matters most to your business. Google Trends Gauge consumer search behavior with real-time search trends. Grow My Store Assess your retail website’s customer experience—and improve it. Market Finder Get data and insights to identify your next global markets.