Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week The art of the AI prompt: How Lay’s created a recipe for deeper customer connection in the Netherlands and Belgium Lay’s used AI to design a targeted marketing campaign for the Netherlands and Belgium, focusing on local moments of joy. By gathering insights through AI tools, they created relatable ads that resonated with local experiences, achieving significant brand lift and connecting with audiences. Feature of the week The art of the AI prompt: How Lay’s created a recipe for deeper customer connection in the Netherlands and Belgium Lay’s used AI to design a targeted marketing campaign for the Netherlands and Belgium, focusing on local moments of joy. By gathering insights through AI tools, they created relatable ads that resonated with local experiences, achieving significant brand lift and connecting with audiences. Consumer Insights Europe, Middle East & Africa Article Article Top digital marketing trends and predictions for 2025 Middle East & North Africa Article Article Lights, camera, action: Your Ramadan 2025 video content cheat sheet Article Article How Google Search and YouTube make shopping easier (and more enjoyable) Europe, Middle East & Africa Case Study Case Study Move over Black Friday and the holiday season, Easter is the moment marketers need to prep for in 2025 Global Article Article Travel 2040: 2.4 billion reasons to get excited about the future of travel Sub-Saharan Africa Article Article New in South Africa: Peak retail search trends that every marketer needs to know Nordics & Benelux Infographic Infographic Peak shopping 2024: From brand preference to visual search — what’s important to Nordic and Benelux shoppers Middle East & North Africa Article Article 4 retail peaks, 6 exciting weeks — here’s how MENA marketers can master them all Marketing Strategies & Innovations Article Article Don’t overlook the ‘long’: building a brand drives performance results Article Article How creative storytelling drove 2024’s best YouTube ads Article Article 3 strategies for navigating your marketing career to become a CMO South Africa Case Study Case Study Fintech in Africa: Octa taps women as the future of a $230 billion industry Central Eastern Europe Article Article New travel experiences, holiday shopping, and educational ads: marketers in Central and Eastern Europe love these articles Middle East & North Africa Article Article Looking back: 5 top MENA stories to inspire your marketing planning Article Article How marketers can put AI, measurement, and more into practice in 2025 Greece Case Study Case Study How a Greek energy company won consumers with educational ads In-Depth Reading Central and Eastern Europe Delve into trends rising alongside CEE, new consumer behaviours, technologies, perspectives, and stand-out marketing strategies. 9 Collections Middle East & North Africa Be inspired by consumer insights, trends, AI-powered solutions, and inventive strategies from across the growing MENA region. 11 Collections Nordics & Benelux Enjoy barrier-breaking insights, innovative strategies, AI-powered solutions, and much more from a welcoming, forward-thinking region. 12 Collections Sub-Saharan Africa Explore Africa’s most innovative brand solutions bringing fresh perspectives on consumer trends, AI, and the future of marketing. 7 Collections United Kingdom Elevate your marketing with the latest case studies, consumer trends, strategies, and thought leadership from across the U.K. 15 Collections Search Insights Dig into Google Search insights and trends from across EMEA to get closer to your customers and be ready for what’s next. 5 Collections YouTube Effectiveness Dive into YouTube ad effectiveness research from across EMEA, and find out how other brands are innovating with online video marketing. 5 Articles Privacy & Trust See how companies across EMEA are taking steps to protect user privacy, as well as build and maintain trust regarding the use of their data. 5 Collections Tools Insights Finder Go beyond demographics to find who matters most to your business. Google Trends Gauge consumer search behavior with real-time search trends. Market Finder Get data and insights to identify your next global markets.
