Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week From zero to 590 million views: WESN’s Shaq-sized journey to “controlled virality” As a pocket knife brand, WESN had to be on the cutting edge of marketing. They discuss starting with nothing, listening to their audience, getting creative, and linking up with a certain basketball legend...with incredible results. Feature of the week From zero to 590 million views: WESN’s Shaq-sized journey to “controlled virality” As a pocket knife brand, WESN had to be on the cutting edge of marketing. They discuss starting with nothing, listening to their audience, getting creative, and linking up with a certain basketball legend...with incredible results. Consumer Insights Europe, Middle East & Africa Case Study Case Study Move over Black Friday and the holiday season, Easter is the moment marketers need to prep for in 2025 Global Article Article Travel 2040: 2.4 billion reasons to get excited about the future of travel Sub-Saharan Africa Article Article New in South Africa: Peak retail search trends that every marketer needs to know Nordics & Benelux Infographic Infographic Peak shopping 2024: From brand preference to visual search — what’s important to Nordic and Benelux shoppers Middle East & North Africa Article Article 4 retail peaks, 6 exciting weeks — here’s how MENA marketers can master them all Sub-Saharan Africa Case Study Case Study Cheers, Corona: Boosting awareness and conversions with YouTube Shorts Case Study Case Study How Pandora unlocks incremental value all holiday season long United Kingdom Article Article The rise of refurbished tech: How marketers can drive sustainable consumer choices Marketing Strategies & Innovations Perspective Perspective The art of the possible: Intuit’s lessons for accelerating ads with patience Case Study Case Study Black Friday Travel Takeover: How Etihad Airways turned shoppers into passengers Article Article Making the most of marketing conferences with the help of AI Article Article 4 big ideas from Google Zeitgeist 2024 Central Eastern Europe Case Study Case Study How Lot Polish Airlines reimagined its brand through generational connections United Kingdom Case Study Case Study How Domino’s built an always-on pizza marketing machine Article Article Beyond borders: How three Nordic and Benelux brands succeeded in new markets Perspective Perspective The problem with power: Humility can restore humanity to marketing leadership In-Depth Reading Central and Eastern Europe Delve into trends rising alongside CEE, new consumer behaviours, technologies, perspectives, and stand-out marketing strategies. 9 Collections Middle East & North Africa Be inspired by consumer insights, trends, AI-powered solutions, and inventive strategies from across the growing MENA region. 11 Collections Nordics & Benelux Enjoy barrier-breaking insights, innovative strategies, AI-powered solutions, and much more from a welcoming, forward-thinking region. 12 Collections Sub-Saharan Africa Explore Africa’s most innovative brand solutions bringing fresh perspectives on consumer trends, AI, and the future of marketing. 7 Collections United Kingdom Elevate your marketing with the latest case studies, consumer trends, strategies, and thought leadership from across the U.K. 15 Collections Search Insights Dig into Google Search insights and trends from across EMEA to get closer to your customers and be ready for what’s next. 5 Collections YouTube Effectiveness Dive into YouTube ad effectiveness research from across EMEA, and find out how other brands are innovating with online video marketing. 5 Articles Privacy & Trust See how companies across EMEA are taking steps to protect user privacy, as well as build and maintain trust regarding the use of their data. 5 Collections Tools Insights Finder Go beyond demographics to find who matters most to your business. Google Trends Gauge consumer search behavior with real-time search trends. Market Finder Get data and insights to identify your next global markets.
