With coverage spanning 31,000 merchants referencing 220 million products worldwide, Kelkoo Group is a comparison shopping service (CSS) dedicated to creating and optimising visibility for online retailers. Kelkoo Group was looking for new ways to significantly increase the volume and quality of the traffic it sends to retailers, and consequently launched Shopping ads campaigns on Google in September 2017.
About Kelkoo Group
Comparison shopping service
Founded: 1999 | Headquarters: London
Goals
Increase volume and quality of traffic to retail clients
Approach
Joined CSS Partner program
Began advertising on Shopping ads
Results
Produced conversion rate improvements for our retailers
Reduced our clients’ cost per sale
As an ecommerce marketing platform with proprietary shopping websites such as Kelkoo and LeGuide as well as a network of premium publishers, Kelkoo Group uses understanding of intent and cutting-edge technology to deliver highly converting traffic to merchants. They then offer a traffic acquisition solution that improves sales performance by connecting retailers’ products to a network of more than 40 million consumers.
When Google launched the Comparison Shopping program, Kelkoo Group began advertising in Shopping ads. This meant Kelkoo Group could create and manage Shopping campaigns directly through AdWords and Google Merchant Centre. Since then, Kelkoo has also joined the Comparison Shopping Partner program as a premium partner.
“Ecommerce is our passion, generating sales for our partners is our mission. This is why we have invested the necessary resources to be the first comparison shopping service offering incremental volume and qualitative clicks from Shopping ads campaigns to our partners.”
- Richard Stables, CEO, Kelkoo Group
With offices in London, Paris, Milan, Madrid, Oslo, Grenoble and Vilnius, Kelkoo Group is now able to get any shop live and running within 24 hours in any European region using Shopping campaigns. Kelkoo Group revealed that clients consequently are receiving valuable additional traffic. For example, Kelkoo reports that one German client – a top 30 retailer in the baby and nursery category – saw conversion rate jump by 42% and cost per sale decrease by 9%. A top 30 home and garden retailer in the UK experienced a boost in conversion rate of 23% alongside a drop in cost per sale of 28%. And for one Swedish top 30 operator in the fashion and lingerie category, the conversion rate went up by 20% while cost per sale declined by 16%.
According to Kelkoo Group CEO Richard Stables, these kinds of results are supporting the company’s focus on driving value for online retailers. “We have been able to create incremental visibility and sales for our retailers and therefore have succeeded in our mission to always offer a better service”, he affirms.
