Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week Marketers: Here’s what your boss is prioritising right now New research reveals what marketing decision makers are prioritising in 2025. Discover the key insights and find out how to align your team’s efforts for long-term success. Feature of the week Marketers: Here’s what your boss is prioritising right now New research reveals what marketing decision makers are prioritising in 2025. Discover the key insights and find out how to align your team’s efforts for long-term success. Consumer Insights Middle East & North Africa Article Article The fandom explosion: Why fans are your ticket to Ramadan 2025 success Europe, Middle East & Africa Collection Collection Ramadan 2025: Insights and inspiration from Europe, the Middle East, and Africa Europe, Middle East & Africa Article Article Top digital marketing trends and predictions for 2025 Middle East & North Africa Article Article Lights, camera, action: Your Ramadan 2025 video content cheat sheet Article Article How Google Search and YouTube make shopping easier (and more enjoyable) Europe, Middle East & Africa Case Study Case Study Move over Black Friday and the holiday season, Easter is the moment marketers need to prep for in 2025 Global Article Article Travel 2040: 2.4 billion reasons to get excited about the future of travel Sub-Saharan Africa Article Article New in South Africa: Peak retail search trends that every marketer needs to know Marketing Strategies & Innovations Netherlands Case Study Case Study How Dutch retailer G-Star wove app-centric growth into the fabric of its business success Middle East & North Africa Case Study Case Study World-record views, record bookings: A Saudi hotel's winning marketing formula Sub-Saharan Africa Article Article Media effectiveness: How CMOs can get CFOs to see marketing as a value driver Case Study Case Study Cracking the AI code: How Creme Egg found reach in a basket of videos Article Article How to unlock the hidden 50% of your marketing ROI in 2025 Article Article Don’t overlook the ‘long’: building a brand drives performance results Nordics & Benelux Case Study Case Study The art of the AI prompt: How Lay’s created a recipe for deeper customer connection in the Netherlands and Belgium Article Article How creative storytelling drove 2024’s best YouTube ads In-Depth Reading Central and Eastern Europe Delve into trends rising alongside CEE, new consumer behaviours, technologies, perspectives, and stand-out marketing strategies. 9 Collections Middle East & North Africa Be inspired by consumer insights, trends, AI-powered solutions, and inventive strategies from across the growing MENA region. 10 Collections Nordics & Benelux Enjoy barrier-breaking insights, innovative strategies, AI-powered solutions, and much more from a welcoming, forward-thinking region. 12 Collections Sub-Saharan Africa Explore Africa’s most innovative brand solutions bringing fresh perspectives on consumer trends, AI, and the future of marketing. 7 Collections United Kingdom Elevate your marketing with the latest case studies, consumer trends, strategies, and thought leadership from across the U.K. 15 Collections Search Insights Dig into Google Search insights and trends from across EMEA to get closer to your customers and be ready for what’s next. 5 Collections YouTube Effectiveness Dive into YouTube ad effectiveness research from across EMEA, and find out how other brands are innovating with online video marketing. 5 Articles Privacy & Trust See how companies across EMEA are taking steps to protect user privacy, as well as build and maintain trust regarding the use of their data. 5 Collections Tools Insights Finder Go beyond demographics to find who matters most to your business. Google Trends Gauge consumer search behavior with real-time search trends. Market Finder Get data and insights to identify your next global markets.
