Romania
Find out what captivated Romania’s YouTube audience in 2019. The first place goes to Romania’s biggest e-retailer, eMAG, with a campaign that resonated on an emotional level. The campaign, Freedom Everyday, is all about the 30 years of freedom since the fall of communism in Romania. Cat mobile takes second place and it’s no surprise — their creative ads are highly anticipated in Romania, much like Super Bowl commercials in the US. Finally, at third place we have Orange Love, a service that allows users to watch Netflix on their mobile wherever — and with whoever — they are. And a special mention goes to Lay’s experimental campaign which invites viewers to test their immunity to sensorial response. The video is part of an influencer series and is one of the first ASMR concept ads in Romania. See it, hear it, enjoy it.
